Domain hosting is the service of holding an identity and placeholder on the Internet. It’s how people find you online. Domain names, like business names, are important, because they’re your clientele’s way of remembering who you are, finding you on the Internet, and accessing your website. As you may know, it’s now more important than ever to have a strong online presence if you hope to get a leg up over your competition, no matter your industry.
These are some tips for choosing the best possible domain names for your business, as well as details on how to buy domain hosting services for your website.
If you owned a medical practice, you probably would avoid naming it something like, “Family Medical Care Office Where You Can See a Doctor and Possibly Get X-Rays, Medications, and Other Medical Treatment Services for a Great Price.” First of all, that sign would be very expensive to buy. Second of all, that business name would be way too long for anyone to remember without studying it for a long time. A succinct domain name, like a succinct business name, makes you memorable and accessible.
Also, nobody wants to type a long list of words between “www” and “.com”. Your current and potential clientele have short attention spans, especially because so many businesses are competing for their attention. Give the public a short domain name, like “www.DrJohnDoeFamilyPractice.com” and they’ll be more likely to log on.
Don’t Be Too Cheeky
Try to keep your domain name simple and easy to find. If you’re humorous or too slangy with your language, it may be hard to find you online. For example, replacing “you” with “u”, or using a pun on your name may make you hard to find. Imagine if you were trying to find a specific website for a business, but didn’t remember the URL. You might simply type the exact name of the business in the address bar and hope that this works. The public will try to do the same for your business, so stay simple and professional to make it easy for them to find you.
A domain name that is already in use cannot be replicated. You’d have to find an alternative. If you want to keep your domain name simple, you can add explanatory words or make simple swaps so that the public can still find you online easily but you don’t run into legal trouble. Take the above example. If “DrJohnDoeFamilyPractice.com” is already in use, you might try, “DoeFamilyMedicine.com” or some other version of your business name.
Find a domain hosting service near you to purchase your domain name and get online. It will make a world of difference for your small business