The competition for top ranking local search results in Chicago can be stiff. This urban area has the third highest number of small businesses in the United States, after Los Angeles and New York City. Search engine optimization (SEO) can play a critical role in making your business stand out in local search results. When it comes to Chicago SEO, it is a good idea to work with a company that is familiar with your local market and can help you identify the best ways to improve your standing in search results.
Auditing Your Present Position
In order to find the most practical approach, you should have an audit performed by an experienced Chicago SEO company. They will determine your current search ranking for major keywords related to your business, assess the technical specifications and ease of using your site, and assess how many web directory entries are accurate and complete. Ideally, the company that performs this audit will be the same one you work on an SEO solution to allow for the most consistent approach.
Enhancing Your Appeal
There are several ways to increase the ranking of your site organically, a number of which involve on-page optimizations. A key component of success with Chicago SEO is boosting the appeal of your content. Other elements of an on-page approach include making more pages on your site easier for search engines to index, optimizing code to decrease loading times, and increasing the quality of metadata and title tags. These types of improvements are sometimes referred to as site hygiene. An efficient website can improve user experience and help a business rise up in the rankings in a dense urban market like Chicago.
Increasing Your Visibility
In addition to on-page optimization, a Chicago SEO company should use off-page approaches to make your site more visible in top local search results. These may involve getting links leading back to pages on your site on respected sites across the web. On- and off-page strategies combine in solutions like starting and regularly maintaining a blog, which can allow you to target more keywords, increase the interest of your site, and spur the creation of more links leading back to entries.
For the best Chicago SEO results, look for a company that partners with major search engines. This can result in optimal rates for additional non-organic features like pay-per-click (PPC) advertising and other benefits based on the longstanding relationship between the SEO company and search engines.